The anti-bullying collab.
Over 60 000 kids are being bullied each year only in sweden. Numbers are massive worldwide. Bullying is a systematic degrading treatment of a child and it needs to end. Adults need to know how to act. Kids need to understand. Brands need to help and affect their customers. We have chosen to create a large-scale worldwide campaign together with friends due to their tremendous work year after year. We want to raise funds for this organization. We would like to help them affect our sport. We would like to create hundreds of new ambassadors working together so kids feel beloved and respected. Read more about the friends organization here.

"Hej" / "hello".
A small “hej” or “hello” could mean such a difference. This collaboration is designed in two versions. “hej” for the swedish market and “hello” for outside sweden. We are very proud off this project and the partnership with friends. The items are designed in collaboration with friends to connect with their unique colors and to find a limited edition feeling. Time to become an ambassador and to say no to bullying. Zonefloorball & friends need your help. We all need to help.

Campaign movie.
Click on the image to head for youtube to view the friends movie used as a start for this campaign. An important message to all young and adults to treat each other with respect and love.

Time to say no.
All of our 30 ambassadors are involved in this project to help affect our sport in finding ways to end bullying. We need ambassadors in clubs and teams all over the world to take part to be able to change behaviors.