Due to an Instagram survey last december the demand of a cleaner ice tone was needed. Since white blades always have a big demand, we feel that this color might suit our players perfectly. Right in time for a new chapter of floorball this spring we drop this color in a limited quantity for a limited number of ambassadors.
Ice white will be displayed big time 21/22 on our new collection and therefore we feel that a new color is the right way to go this spring as a tease of next season. Due to the pandemic situation our numbers are very limited on this drop but we need continuous drops to push the market forward. We see some glimpses of light on various floorball markets and we need to act quickly to meet the demand of our players.
The demand.
Ice white will be displayed big time 21/22 on our new collection and therefore we feel that a new color is the right way to go this spring as a tease of next season. Due to the pandemic situation our numbers are very limited on this drop but we need continuous drops to push the market forward. We see some glimpses of light on various floorball markets and we need to act quickly to meet the demand of our players.
The marketing.
On ice green and ice pink we went for ice block inspiration on our marketing campaign and for ice white we move on towards snowy images. The ice white will be displayed on Instagram in its perfect environment these cold snowy days. Head for Instagram right away @Zonefloorball to view the entire campaign in your mobile device.
The marketing.
On ice green and ice pink we went for ice block inspiration on our marketing campaign and for ice white we move on towards snowy images. The ice white will be displayed on Instagram in its perfect environment these cold snowy days. Head for Instagram right away @Zonefloorball to view the entire campaign in your mobile device.
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